Don’t let haemophilia
ruin your love life🍆🍑
Haemophilia affects the blood’s ability to clot, leading to internal bleeding and joint pain. This causes young men to suffer with body confidence issues and miss out on love and physical relationships. This is because they worry partners won’t understand, it makes them unattractive, or it affects their sexual performance.
But like many young men, they’re embarrassed to talk about sex, relationships, and how they really feel.
Cannes Lions: Shortlist - Disease Awareness & Understanding
Creative Floor: Best Press Campaign, Best Mixed Media Campaign, Best Social Media Campaign
PM Society: Best Patient Film, Best Patient Support Campaign
A set of Valentine’s Day Cards were available for young men with haemophilia to download